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Shopping for Identity: The Marketing of Ethnicity | Semantic Scholar
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Vol 39, Issue 3, Ethnicity and Consumption: South Asian food shopping patterns in Britain, —75 1. Jane Hamlett and more Journal of Consumer Culture. Jennifer J. Chen and more Journal of Family Issues.
More than just shopping: Ethnic majority consumers and cosmopolitanism in immigrant grocery shops
Marilyn Halter, a member of the history department and the American Studies program at Boston University, is also a research associate at Boston University's Institute for the Study of Economic Culture. She lives in Lakeville, Massachusetts.
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Same Country, Different Ethnicity: The Role of Ethnicity on Impulse Buying
Add to Wishlist. USD Buy Online, Pick up in Store is currently unavailable, but this item may be available for in-store purchase. Overview In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger?